Pairwise’s goal is to make already healthy foods more convenient and enjoyable. In 2019, only about one in 10 adults in the US met the daily recommended intake of 1.5 to 2 cups of fruit and 2 to 3 cups of vegetables, according to the Centers for Disease Control and Prevention. “Our lifestyle and needs are evolving and we’re becoming more aware of our nutrition deficit,” says Haven Baker, cofounder and chief business officer at Pairwise.
Using CRISPR technology, in steps ConsciousTM Greens. Flavor-packed leafy greens that come from the same family as highly nutritious Brussels Sprouts, cauliflower, and kale, but, without the pungency. In addition to Conscious Greens, we have a robust pipeline of innovative vegetable and fruit products that will deliver meaningful consumer benefits.